Where is Your Website? - Ideas to be better seen.
Do you have a website? How often are you asked this? Do you ever ask it of others? A contact in America recently asked if she could stock my books in, supposedly 4 shops. I sent her all of my info and asked her for her website, she didn’t have one and said she has physical shops. Really? Many people now regard having a website as ‘doing it right, in a professional manner’ so we need to make sure that we invest into our websites. I always say that a website is like a shop window, it needs to be visually attractive and convey your message quickly. It is now said that the online attention of the average person is 8.25 seconds , so make the most of that time. If your shop window isn’t right, people will drift on past your shop. Marketeers use techniques to make you find, stop, stay and shop , so how does your window, your website manage to do this? Can you remember the day that your website first went live? Did you shout, “Hooray, we are alright now.” Have you, sin